About AIE

A movement, not just a label.

We celebrate the depth of South Asian sound while embracing the tools of tomorrow.

Our Story

AIE was born in 2026 with people who knew each other for a long time, and often shared music. Some are related through family and some are life long friends, creating a deep connection that transcends the usual boundaries of relationships. They are spread across continents, forming a vibrant community united by their passion for global music and cultural exchange. This diverse group of individuals brings together various musical styles and traditions, enriching their collective experience and fostering an environment where creativity and collaboration thrive. Their love for music not only strengthens their friendships but also inspires them to explore new horizons and share their unique stories with the world.

What drives us

The pillars of AIE

To amplify South Asian sound for a global audience — blending heritage with the tools of tomorrow, and giving artists a stage worthy of their craft.