South Asian Culture, Music & Ideas
Music • Culture • Stories • Digital Media
About AIE
AIE began as a YouTube music channel in January 2026 and has grown into a South Asian culture and media platform spanning music, articles, podcasts, video and digital projects.
Built for audiences across South Asia and the worldwide diaspora, AIE explores the region’s diversity through culture, creativity, current affairs and digital storytelling, bringing distinctive South Asian perspectives to an international audience.
We welcome artists, writers, producers and audiences who want to take part in that journey.
Proudly supporting AIE Music and helping promote South Asian music worldwide.
AIE welcomes collaborations with artists, musicians, writers, producers and digital creators. If you have an idea we could develop together, we would love to hear from you.
Watch AIE TV Live
Stories, Analysis & Culture
Music, Culture & Digital Media Across Borders
Meet AIE's Performers & Presenters
Myra
Podcast Host
Myra is a college student and part-time presenter with AIE, bringing a fresh voice to our podcasts and digital media projects.
JASSIE D
Dance & Fitness
Jassie D leads AIE's dance-fitness and Hindi pop projects, combining energetic performance with accessible movement and contemporary South Asian music.
NYID
Minimalist Electronic Music
NYID creates minimalist electronic music for younger listeners, bringing a playful and experimental approach to AIE's music projects.
